23 News TV

Lahore, PK
Tuesday, Jan 25, 2022 3:36 am
9°C
Sunrise: 6:59 am
Sunset: 5:30 pm

Last Updated: 12:29 PM Jan 14, 2022

Michael Kors teams up with emerging accessories brand Ashya

Michael Kors teams up with emerging accessories brand Ashya

Picture Courtesy: Online

#23NewsBulletin – American fashion brand Michael Kors, as part of its  40th anniversary, collaborates with emerging accessories brand Ashya founded by American/Jamaican duo Ashley Cimone and Moya Annece, for launching a capsule collection. After reaching the 40th-anniversary milestone, Kors reflected on his beginnings and how he could assist the future of the fashion industry when he decided to provide an opportunity to an emerging brand by offering them the distribution and platform of the Michael Kors brand to reach a larger audience, as well as mentorship. Commenting on the collaboration, Michael Kors said in a statement: “Anniversaries make you think about both the past and the future. I began my business in New York City in 1981, and now I find it very exciting to be able to turn the spotlight on the next generation of designers working here in New York City. “When I first saw the work of Ashley and Moya at Ashya, their thoughtfulness and unique point of view impressed me immediately. I reached out to them about doing a collaboration together that would merge our sensibilities and I am thrilled with how the collaboration came together.” The Ashya x Michael Kors collaboration, features two exclusive, limited-edition bags, ‘The Multi Bag’ and ‘The Bolo Bag’ which are designed in Ashya’s signature pared-down luxurious silhouettes. Both gender-neutral, leather bags display a  custom print incorporating the MK Signature logo print in a new pattern inspired by West African weaving techniques. Ashya co-founder Cimone and Annece said on the collaboration, “As a nod to our continued explorations of our roots, and this global ‘stepping out’ moment for our brand, we wanted to reference West African weaving in the design of the Ashya x Michael Kors styles, creating something that has historical reference to our identity and that really spoke to the specialness of this partnership. “African textiles have had, and still have, an exceptional significance as a means of communication within communities and act as a conduit of stories passed down through generations. There is a spiritual and historical significance to the colours, patterns, and decorative elements used. The aesthetic value of West African textile designs can be seen in the lines and motifs created for this collaboration.” Kors added that the decision to collaborate with Ashya was a “natural choice” as the New York-based brand was helmed by what he calls “two talented, thoughtful and entrepreneurial designers,” inspired by travel. #23News